MicroStrategy has recently launched Lighting Rewards, a platform which rewards customers or employees based on the Bitcoin Lightning Network (LN) micropayment network.
Michael Saylor, the founder of the company, said that this could be a way to save on middleman costs by giving customers the $50 million they would normally spend on PR strategies.
The platform allows for customization, where companies can adjust the amount of rewards and the list of actions to receive them. It also has built-in analytical software that provides information on the effectiveness of the strategies.
Furthermore, the platform allows for emails to be turned into an LN address.
This news follows MicroStrategy’s first quarter of 2023, which saw a profit of $461.2 million and an increase of 7,500 BTC added to their digital gold position, bringing it up to 140,000 BTC.