Alex Mashinsky, CEO of Celsius Network, announced at a meeting with company employees on September 8 a plan to save the company from bankruptcy, The New York Times has reported.
According to Mashinsky, the company should now focus on crypto custodial services and “charging fees for certain types of transactions.” He has said that the new project will supposedly be called Kelvin.
Alex has compared the possible revival of Celsius with similar stories of other brands.
He has said that all new Celsius management business plans must be approved.
Representatives of the organization have “serious concerns” regarding Kelvin’s project.