Crypto exchange Binance has just announced it has entered into a strategic partnership with Netmarble, a division of Korea’s largest mobile game developer, to build a Play-to-Earn (P2E) ecosystem and NFT offering.
Per the the Memorandum of Understanding (MoA) signed with Netmarble F&C, the game publisher’s subsidiary will develop the BSC GameFi sidechain based on the Binance Smart Chain infrastructure to develop P2E projects.
Apart from technological cooperation, the involved parties are exploring the possibility of conducting IGO and NFT sales on Binance’s platform. It is also expected to connect Netmarble to the exchange’s crypto ecosystem, which will allow users to use digital assets in the developer’s future games.
As part of the association, the parties will hold an NFT pre-sale for Netmarble F&C’s latest casual shooter Golden Bros.