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European Parliament Passes Law to Ban Some Types of Personalized Advertising

ByLouis Adams

Jan 24, 2022
Reading time: < 1 minute

The Parliament of the European Union has approved an initial draft law aimed at curbing the invasive advertising practices of large corporations.

In the voting, 530 deputies have voted for the initiative and 78 have voted against.

The Digital Services Act will prevent platforms such as Google, Amazon and Facebook from using sensitive information such as race, religion and sexual orientation for targeted advertising.

The new rules provide for services that allow users to opt out of being tracked. Platforms will also have to identify and remove illegal content and products, including hate speech or counterfeit goods.

Companies that violate the rules may face fines of up to 6% of its global revenue.

The next stage in the adoption of the bill is negotiations with the European Council, which will begin on January 31, 2022.