The professional services firm PwC is moving to fully embrace the cryptocurrency sector, signaling a major strategic pivot influenced by US regulatory developments.
According to the Financial Times, PwC’s US CEO Paul Griggs cited the passage of the GENIUS Act and a pro-crypto shift among regulators as key reasons for the firm’s decision to deepen its involvement in digital assets.
Griggs stated these developments build the conviction needed to engage fully, adding that the firm must be part of the evolving tokenization landscape. “PwC has to be in that ecosystem,” he told the FT.
This engagement marks a reversal. The report notes that previously, under a climate of US regulatory skepticism and enforcement actions, PwC had kept the crypto industry at a distance. This environment preceded the reelection of Donald Trump and the subsequent regulatory shift.
Now, PwC is pursuing an expansion of its crypto auditing and consulting services. It advises on operational uses like stablecoins and has bolstered its expertise, for example by rehiring partner Cheryl Lesnik for her digital asset experience. The firm’s current crypto work includes auditing the Bitcoin mining company MARA Holdings.
