In a surprising move, T. Rowe Price, a pillar of the traditional finance world founded in 1937, has filed for its first-ever cryptocurrency ETF.
The sudden entry of such a legacy firm into the volatile crypto space was captured by industry commentator Nate Geraci, who wrote on X: “Can’t overstate significance of T. Rowe Price filing for an actively managed crypto ETF out of left field.”
The proposed fund marks a dramatic pivot for a company that has built its reputation on mutual funds and is now developing the full infrastructure to manage digital assets.
